About Rethink Breast Cancer


We Are The Young Women’s Breast Cancer Movement
Rethink Breast Cancer burst onto the scene in 2001 with a desire to change the face of breast cancer—to show that breast cancer is not just an older woman’s disease; that young women get breast cancer too. Through bold, breakthrough campaigns like Fashion Targets Breast Cancer and hot, must-attend events like Boobyball, Rethink has brought relevant awareness to the under-50 crowd; fostered a new generation of young and influential breast cancer supporters and infused sass and style into the cause. Most importantly, the funds raised have enabled Rethink to respond to the unique needs of young (or youngish) women going through breast cancer through pioneering education, research and support programs.